1 Francisco Pavón Rabasco Comunicar team and Cadiz University- Spain NEW TECHNOLOGIES, MEDIA (more)

1 Francisco Pavón Rabasco Comunicar team and Cadiz University- Spain NEW TECHNOLOGIES, MEDIA EDUCATION AND EDUCATIONAL EXPERIENCES WITH THE ELDERLY (less)

3 New Technologies have never played such an important role in society as now. They are changing (more)

3 New Technologies have never played such an important role in society as now. They are changing our way of working and learning. This new century propose new challenges to everybody (less)

4 Computers, newspapers, Internet, TV and radio programmes are used help to give students a better (more)

4 Computers, newspapers, Internet, TV and radio programmes are used help to give students a better understanding of the society in which they in live (less)

THERE IS A DEMOCRATIZATION OF MEDIA And the user adopts a different attitude, becoming more (more)

THERE IS A DEMOCRATIZATION OF MEDIA And the user adopts a different attitude, becoming more dynamic and interactive. They can produce their own products and information and become an author, acting proactively (less)

6 Elderly people are involved in these challenges and we have to help them achieve a better (more)

6 Elderly people are involved in these challenges and we have to help them achieve a better standard of living with New Technologies. (less)

8 ELDERLY PEOPLE IN SPAIN : 25% of retired urban people begin a new and active style of life at (more)

8 ELDERLY PEOPLE IN SPAIN : 25% of retired urban people begin a new and active style of life at their retirement. Now they can broaden their social life. Nearly 20% of them are working with their family and at home. 30% of them continue enjoying a good social life. About 15% live a resigned life. (less)

9 Do they have different ways of thinking about learning New Technologies? Differences in (more)

9 Do they have different ways of thinking about learning New Technologies? Differences in technology use according to user’s ages. The main barrier detected is the attitudes of the elderly A series of physical and environmental limitations. (less)

10 LACK OF ECONOMIC RESOURCES The percentage of poor elderly people with respect to poverty in (more)

10 LACK OF ECONOMIC RESOURCES The percentage of poor elderly people with respect to poverty in general, is superior. Media, implies an important digital investment to be able to acquire it. Digital television sets, more expensive than the analogical ones. (less)

11 ELDERLY PEOPLE AND THE LEVEL OF STUDIES 7.6% Spaniards who are 65 over are illiterate, (more)

11 ELDERLY PEOPLE AND THE LEVEL OF STUDIES 7.6% Spaniards who are 65 over are illiterate, 32.4% have not completed primary studies; Only 11.4% have secondary studies and 6.6% higher studies. In relation to gender: the rate of illiteracy of women (9.8%) duplicate that of men (4.7%) and only 4.5% have higher studies, against 7.0% of men. . (less)

12 HOW ELDERLY PEOPLE ARE SEEN BY THE MEDIA Little interest related regarding elderly people in (more)

12 HOW ELDERLY PEOPLE ARE SEEN BY THE MEDIA Little interest related regarding elderly people in all the mass media. The most used theme is usually related: to health to population and to dependency . (less)

13 HOW ELDERLY PEOPLE ARE SEEN BY THE MEDIA The series of fiction project a stereotyped image of (more)

13 HOW ELDERLY PEOPLE ARE SEEN BY THE MEDIA The series of fiction project a stereotyped image of elderly people, like expert and protective advisor of the family. Generally, the image of the elderly people projected through mass media, is an image that does not correspond with reality. (less)

15 SOME ELDERLY PEOPLE´S OPINIONS ABOUT MEDIA : When they are in front of a technological (more)

15 SOME ELDERLY PEOPLE´S OPINIONS ABOUT MEDIA : When they are in front of a technological appliance, like a video, say: “I do not know how to use it, but I do not worry because…”. If they are speaking about a hi-fi system, they say: “it has a lot of buttons. I prefer my little radio” Many people say: “I do not like New Technologies. I think face to face communication is the most important. I also have my grandchildren´s example and they spend a long time in front of the computer. Dialogue and communication are being lost with these inventions. (less)

16 WHY ELDERLY PEOPLE DO NOT GET INTO INTERNET: Speaking about this subject makes them nervous. (more)

16 WHY ELDERLY PEOPLE DO NOT GET INTO INTERNET: Speaking about this subject makes them nervous. They can be people who have never played with a computer. They may think that they could touch the wrong key and lose information or even erase the hard disk. Some of them are people who do not believe in the method of trial and error as a way of learning. . Their bad first experiences can get frustrating. They can feel overwhelmed with the information when they have a doubt about the theme. (less)

17 TELEVISION IS THE PREFERRED ENTERTAINMENT OPTION OF THE ELDERLY One of the most important (more)

17 TELEVISION IS THE PREFERRED ENTERTAINMENT OPTION OF THE ELDERLY One of the most important activities in the life of elderly people is media audience: nine out of ten elderly people watch television all or almost every day and one out of two listens to the radio. (less)

18 TELEVISION IS THE PREFERRED ENTERTAINMENT OPTION OF THE ELDERLY We consider that 92.7% use (more)

18 TELEVISION IS THE PREFERRED ENTERTAINMENT OPTION OF THE ELDERLY We consider that 92.7% use it. Occupying between 3 and 5 hours daily. Watching between 1 to 3 programmes everyday The favourite place (94, 9%) is at home, in the afternoon and evening, between 17 and 20 hours (63.3%). (less)

20 WHAT FUNCTION AND INFLUENCE HAS MEDIA : Television and radio are more a basic sound. An (more)

20 WHAT FUNCTION AND INFLUENCE HAS MEDIA : Television and radio are more a basic sound. An instrument that allows time organization of activity of daily life. They are not conscious of the manipulating possibilities of media. Our elderly affirm that television does not influence neither their behaviour nor their actions. (less)

21 Final conclusions ADVANTAGES They allow for interactivity in an equality plane It offers (more)

21 Final conclusions ADVANTAGES They allow for interactivity in an equality plane It offers opportunities for social activism To share technologies with its familiar aid to the intergenerational relation. Improve self-esteem. (less)

22 Final conclusions DISADVANTAGES The low use of digital technologies diminishes the (more)

22 Final conclusions DISADVANTAGES The low use of digital technologies diminishes the participating possibilities. The still dominant social attitude to identify elderly people with inactivity. The use of the television as a tool for the passive entertainment inhibits other more active proposals. (less)

1 Cadiz University in the Erasmus Programme: Cadiz and its cultural and natural environment & (more)

1 Cadiz University in the Erasmus Programme: Cadiz and its cultural and natural environment & characteristics of Cadiz University’  Prof. Dr. Francisco Pavón Rabasco www.uca.es (less)

2 Cádiz University 1. Cádiz city 2. Cádiz University. Characteristics 3. (more)

2 Cádiz University 1. Cádiz city 2. Cádiz University. Characteristics 3. Experiences of Cadiz University in the Erasmus Programme 4. My experiences as a professor in the Erasmus Programme (less)

6 Founded by the Phoenicians from the city of the Tiro around one thousand one hundred before (more)

6 Founded by the Phoenicians from the city of the Tiro around one thousand one hundred before Christ. (less)

20 The characteristic of Cádiz University * Four Campuses - Cádiz (more)

20 The characteristic of Cádiz University * Four Campuses - Cádiz - Puerto Real - Jerez - Algeciras-La Línea (less)

22 The characteristics of Cádiz University * Four Campuses - 50 university (more)

22 The characteristics of Cádiz University * Four Campuses - 50 university careers * Philology, Teaching, Engineering, History... * The faculty of Education Sciencies are in Puerto Real and La Línea - Seven teacher training specialities (less)

37 Experiences of Cadiz University in the Erasmus Programme My experiences as a professor in (more)

37 Experiences of Cadiz University in the Erasmus Programme My experiences as a professor in the Erasmus Programme (less)

38 Experiences of Cadiz University in the Erasmus Programme I will explain that Cadiz University (more)

38 Experiences of Cadiz University in the Erasmus Programme I will explain that Cadiz University has participated in the Erasmus programme from the beginning with great experiences; it is a fact that around 600 students visit Cadiz from many different countries, every year. (less)

42 COMMISSION OF INTERNATIONAL RELATIONS OF THE UNIVERSITY OF CADIZ *Responsible for organising (more)

42 COMMISSION OF INTERNATIONAL RELATIONS OF THE UNIVERSITY OF CADIZ *Responsible for organising the international activities in Cadiz University. Permanent Commission Deals with urgent questions and proceedings and extends the operations of the International Relations Commission. (less)

43 SUBCOMMISSION OF INTERNATIONAL RELATIONS OF THE FACULTY *The Faculty International Relations (more)

43 SUBCOMMISSION OF INTERNATIONAL RELATIONS OF THE FACULTY *The Faculty International Relations Subcommission is responsible for organising the activities of each Faculty in international matters. (less)

44 My experiences as a professor in the Erasmus Programme Our students need: More (more)

44 My experiences as a professor in the Erasmus Programme Our students need: More availability for studying abroad. To develop skills in other foreign languages. Erasmus incoming students: Great capacity for adaptation. Good disposition to learn another foreign language. Good Social relations Positive attitude for requesting assistance and solving problems. (less)

46 My current lines of investigation Older people and news technologies ´ New Technologies and (more)

46 My current lines of investigation Older people and news technologies ´ New Technologies and Education (less)

47 Projects of investigation 1.- Intergenerational play and mobile telephones is financed (more)

47 Projects of investigation 1.- Intergenerational play and mobile telephones is financed by: 2.- The web pages as a method of communication between older people is financed by: 3.- New technologies and its use in the schools is financed by: (less)